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The web site states the following, "Money Tree Merchant Services helps businesses achieve their working capital needs by utilizing future credit card sales." We noticed that the web site said " Through this cash advance program, countless businesses have received the capital they need when they need it." It also said " We have provided funding to coffee shops, delis, cafés, and many other storefront businesses. Let us help finance your inventory, hiring, construction, or new furniture. Having the right tool for the job is hard to do when you cant afford the right tool." The header had New York business cash advance as the highest ranking optimized keyword. This keyword is followed by Long Island cash advance, Business Loans, and Business merchant services which isn't as urgent as New York business cash advance.